How is QIA™ different from reviewing
daily news clips?
When reading we tend to be attracted and influenced by the sensational and anecdotal. True media analysis such as QIA™ is a disciplined research process that uncovers and measures the real impact and import of the content, tone, impressions and trends within the media, with this information then empowering better communications decision making. While reading the news is important, systematic analysis typically generates deeper levels of market intelligence.
How is QIA™ different from other forms of media analysis?
QIA™ is designed for communications professionals who need a full range of inquiry and analysis, and not a program limited through preconfigured metrics and processes. It is not a lightweight, entry level tool, but one designed to be fully customizable to your specific and changing needs. Above all, QIA™ is a practical research tool… it is designed to provide clear, easy to interpret information that enable you to immediately see the insights it is generating and how to apply them to your communications needs.
How flexible is QIA™?
Very flexible. QIA™ can be adapted to track and measure impressions on almost any issue, topic, set of issues, publications or situations. And it is just as flexible at any point after it has been started as it is at inception. In fact, we encourage it – we constantly advise clients to update and modify information collection/reporting criteria so that QIA™ continues to provide a high level of value. Just call us – the more complex your need, the more we enjoy the challenge of seeing how we can develop the information you need to better understand your situation.
Does QIA™ have a proven track record with its clients?
Yes, below is a partial list of current and
former QIA™ users.