QIA™ provides the capacity
to forecast public opinion.
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Media coverage greatly impacts how people view companies, their issues, the products they produce and services they provide. Research shows that both the volume and tonality of media coverage drives audience opinion.

QIA™ measures these opinion-driving “inputs” on a real-time basis, giving you clear insight into how today’s media coverage will impact tomorrow’s opinion.

QIA™ reduces your workload, empowers your research, enhances your media relations, improves your productivity and puts you in control of your media environment.

In other words, QIA™ collects, organizes and analyzes your news so you can focus on
managing it.


©2009 Gregory S. Franklin Associates, LLC
Toll Free 866-443-9600 • info@qia.com
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Capture the news

Measure
opinion-forming
impressions


Forecast changes
in public opinion

Know when to
act... not react


Use analytics...
not anecdotes