QIA's National Utility Favorability Index

The media set selected for this ongoing benchmark analysis is designed to capture daily news impressions regarding the electric utility industry. It does not include monthly news magazines nor industry publications, but analyzes the industry impressions being presented to consumers and opinion leaders daily through the top newspapers and broadcast sources and networks nationwide. It is designed to be a stable media set that will change only as experience dictates. Utilities wishing to include impressions generated by local media to better reflect their operating environment can easily add these to this analysis process.

ABC News (NAT)
Atlanta Journal-Constitution
Boston Globe
CBS (NAT)
CBS Marketwatch (NAT)
Chicago Tribune (IL)
Christian Science Monitor (NAT)
CNBC (NAT)
CNN (NAT)
Fox News (NAT)
Houston Chronicle
Investor's Business Daily (NAT)
LA Times
Law.com (Legal Times) (NAT)
MSNBC (NAT)
National Review (NAT)
NBC News (NAT)
New America Media (NAT)
New Republic (NAT)
New York Times
NewsHour (PBS) (NAT)
St. Louis Post-Dispatch
San Francisco Chronicle
Seattle Times
USA Today (NAT)
Wall Street Journal
Washington Post

For questions regarding selected media, please email us.