QIA's National Utility Favorability Index - Customized to Your Company

Learn more of how your utility is being perceived by your key stakeholders. Enhance your Company/Industry Favorability Comparison by adding local/regional media and local issues on top of the National Utility Favorability Index™. For the price of one moderately scaled market survey, you can now have 12 months of timely, targeted market intelligence customized to protect your brand and help you manage your image and key issues in these changing times.

This level provides an in-depth comparison of your actual service territory experience with that of the industry, providing you with a comprehensive media analysis system fully customized to your utility’s specific needs. Enhanced analytics enable you to break down your media environment even further, building an even greater understanding of how your media coverage will potentially impact your brand and your operations by specific media sources, impression types (news, editorials, advertising, social media), bylines and other criteria.

Monthly reports are presented through live web conferences, enabling you and your team to discuss the implications of these findings with our analysts. All information (charts and content) is again provided in a format for easy distribution and for additional internal presentations.

For more information, or for a detailed proposal, email us here or call us toll free at
866-443-9600.