The National Utility Favorability Index™ measures the potential impact of this coverage, and translates it into information you can immediately utilize in your daily decision making. Using QIA™’s power to transform today’s media content into clear indicators of tomorrow’s opinions, this index measures the tonality or favorability of current media discussion and illustrates how it may impact stakeholder perceptions through clear easy-to-understand information. As media analysis provides far more “real time” insight into what is driving stakeholder opinions, this Favorability Index offers communications managers and executives a clear picture of how the public view of this industry is constantly changing.
But beyond the overall industry favorability benchmark, this index delivers more – it goes deeper and measures changes in
16 industry issues central to the industry’s success to better understand what is driving stakeholder perceptions – issues such as resource adequacy, energy infrastructure, renewable energy, financial performance and others. Together, the benchmark index and these industry issues accurately define what is driving key stakeholder perceptions, enabling communications managers and utility executives to better manage perceptions of their overall industry, and their own utility.
This National Utility Favorability Index™ is now available to you in three different levels of detail and application
