QIA™ Media Analysis seamlessly integrates media monitoring and analysis, news collection and storage, content analysis and communications performance measurement into one comprehensive web-delivered system. Whenever you need to know what is being said in the public media, QIA™ provides you with the knowledge and the tools to understand and manage it.
Unlike media monitoring services that simply analyze past coverage, QIA™ provides a forecasting capability, giving communications and brand management professionals the information and insight needed to act while there is still time to affect the outcome.