Let QIA™ show you and them how it is working. Every day, 24x7, on your desktop. Crisp charts, clear meaning,
no questions.

QIA™ provides you with the ability to identify, track and measure the volume of your key messages as they appear in the public media.

QIA™ empowers your communications strategies by enabling you to:

• Track your message performance any time, anywhere 24/7, right on your desktop;
  
• Develop effective easy-to-build "dashboard" metrics that can show your organization and management team the effectiveness and value of your PR efforts;
  
• Utilize high powered diagnostics by which you can effectively analyze and direct the effectiveness of your campaigns.

QIA's™ specific message measurement and diagnostic capabilities include:

• measuring any key message or set of messages;
  • illustrating this volume for any specific time period;
  • illustrating trends in message volume for any specific time period;
    
  • analyzing and illustrating this volume by a number of different criteria including:
  • individual publications or news sources (print, radio, TV), or by any set;
  • by line;
  • by any impression type – article, editorial, op-ed, letters-to-the-editor, advertisement;
  • or any combination of these or other criteria you desire;
    
  • connecting any of these impressions to your specific communications activities including press releases, media relations activities, events, and other communications activities to track and measure the impact of your pr efforts;
    
  • measuring "counter messages" – those messages from other voices and sources that are counter to the message or point-of-view you are trying to establish. QIA™ enables you to see the "net result" between your messages and counter messages so you have a clear, "real time" indication as to who may be winning the war of opinion;
    
  • providing this message measurement data in a form on which you can easily build key "dashboard" metrics regarding your communications performance.

  With this wide range of measurement and assessment capabilities, QIA™ has the power to assess almost any range of message issues you can envision. You decide what you need to know… and QIA™ measures it for you.

  For more information, use the links into qia.com on the left, call us toll free at 866-443-9600, or drop us an e-mail today. One of our account representatives will be in touch immediately to answer your questions and explore how QIA™ can work for you.