News Collection
& On-line News
Libraries

Content Analysis
Basic & Advanced

Strategic
Communications
Measurement

QIA Analysts

Other Critical Capabilities

It is a very small step beyond our Basic Analysis to applying "Advanced Content Analysis" to the news clips you are already collecting. And while Advanced Media Analysis typically looks at the following criteria, please remember that QIA™ can be structured to measure any set of issues that are important to you.

Key Topics or Issues – QIA™ identifies, tracks, measures and analyzes the impressions the public media and other channels are delivering to your key constituencies on topics critical to you. This enable you to see how the opinions of others on these issues are being influenced by these discussions.

Voices – associated with any public discussion are key voices such as political and civic leaders, business leaders and other opinion leaders. QIA™ identifies, tracks, measures and analyzes the impressions of each voice so you have a clear understanding of the positions being taken and the potential for these key voices to impact and influence your core audiences.

Accuracy & Clarity – with many issues or initiatives today being fairly complex, QIA™ can track and assess the accuracy and clarity of the impressions being delivered by the media on these issues. This enables you to know where and how on a "real time" basis to take corrective actions or shift your messaging to ensure your communications objectives are met.

Stakeholder Analysis – as today's media continues to specialize and target specific audiences and organizations turn to non-public channels to deliver messages to specific stakeholder groups, QIA™ can track this information on a "real time" basis to again give you a clear sense of how each of your key stakeholder groups are bring impacted by these messages.

Competitive Analysis – just as QIA™ can identify, track and measure issues critical to your success, it can also do the same for your competitors, providing a whole range of competitive intelligence on a timely basis.

To find out how to add these capabilities to your media analysis system, call us toll free at 866-443-9600 or
e-mail us at info@qia.com