Retrospective analyses are conducted as easily as any QIA™ project, with the method and sources of data collection being the only difference.

S.W.O.T Analysis
One of the major advantages of our written reports is our ability to offer our QIA™ S.W.O.T Analysis. It enables us to capture and share the knowledge our analysts develop of your marketplace from conducting your day-to-day media analysis. In QIA™, SWOT stands for:

Successes – our tracking, identification and evaluation of your communications efforts have reached key audiences through the media we've analyzed – press releases, speaking engagements, events and sponsorships;

Watch Items – those topics, events or other items that we believe warrant close monitoring;

Opportunities – patterns or topics where opportunities may exist for you to further your communications objectives and efforts;

Threats – those situations, topics or patterns of media discussion that our analysts believe pose a direct threat to further your communications objectives and efforts.

Organizing our written assessments into this format raises the level of their immediate value and application to managing your communications efforts.

Comprehensive Written Reports
While QIA™ is available to you 24/7 through our on-line, web-delivered analysis capability, many clients still prefer written hard copy reports. We are pleased to provide these as part of our service, as they offer the opportunity for our analysts to study and interpret your data in greater detail. We develop the content, format and timing of our written reports in conjunction with you to ensure they meet your specific needs.

In-Person Report Presentations
We are pleased to offer in-person report presentations through either web conferencing or on-site presentations when your needs require this level of service. Reports can be developed and structured to your schedule and are typically designed to provide briefings to your communications team, marketing team or senior managers.

On-Call Strategy Support Team
Behind QIA™ is a team of highly experienced communications consultants who work daily with clients nationwide in developing and executing effective communications campaigns. QIA™ is an outgrowth of this ongoing consulting work, and our product development process is based in part on the on-going insights and knowledge our consultants gain in their daily work. These consultants are also available to consult with you by phone or in person to help you maximize the value of the information QIA™ is providing, or to work with you on any facet of your marketing and communications needs. In addition to the unique understanding they offer on how to use QIA™, they bring specific skills in corporate visioning, campaign planning, assessment and measurement, research management, brand development, advertising program assessment and management, B2B database driven direct mail, web site development and integration and a wide range of other communications skills. All with complete confidentiality.

Call us today at 866-443-9600 toll free or e-mail us at info@qia.com to discuss how we can put QIA™ to work for you.