News Collection
& On-line News
Libraries

Content Analysis
Basic & Advanced

Strategic
Communications
Measurement

QIA Analysts

Other Critical Capabilities

Send This Page
To a Friend

Measuring How Your Communications Are Performing
Because QIA™ is principally a "real time" intelligence research tool, it can also apply its capabilities to tracking and measuring several key strategic issues. In this area, we've designed QIA™ to be a highly flexible, full-featured message and PR performance measurement system.

At the center of this capability are our highly trained research analysts, who painstakingly read every article, ad or editorial that potentially communicates something regarding your organization. Their independent judgement, knowledge and experience sets QIA™ apart from other computer-based systems, specifically in assessing strategic communications issues. Their deliberate, conscious assessment of anything said by you or about you as compared to computer algorithm analysis enables QIA™ to provide a much higher and accurate level of message and brand related media analysis.

Message Measurement
Measuring the effectiveness of your communications efforts is one of the growing demands on today's communications professionals. More importantly, it is essential to know whether your key messages are the ones prevailing in the channels that principally impact your audiences, or whether "counter messages" or messages of others are the ones most likely to drive opinions. In many respects, the net sum of both your proactive favorable message and those countering it will have a long term impact on how you are viewed.

QIA™ provides you with the ability to identify, track and measure the volume of your key messages that are appearing in the public media, as well as counter messages and the messages of others that may impact your audiences. As with all QIA™ analysis criteria, you decide what you need to know and QIA™ tracks it for you.

PR Performance
We designed this feature of QIA™ to track and attribute specific media mentions and impressions back to your press releases or other key communications events to further illustrate the effectiveness of your communications activities. And since QIA™ is a comprehensive analysis system, it can also identify where these impressions appear by media source, market, impression type or any other criteria essential to effectively measuring your communications efforts.

Brand & Reputation Factor Analysis
Many organizations invest heavily today in developing and promoting corporate brands as part of their overall business strategy. And very few aspects of an organization are being scrutinized as heavily today as how an organization conducts itself. With media and consumer attention heavily sensitized on both of these issues, having real time, accurate intelligence regarding both brand attributes and reputation factors discussion in the public media should be a key part of your media analysis service.

QIA™ enables you to track any range of brand attributes or reputation factors that you determine are critical to your organization. With this real time market information, QIA provides you with the ability to accurately mange your brand and reputation communication on a proactive basis. In addition, QIA's™ brand attribute analysis can be designed to integrate and track with your brand surveys. In this configuration, QIA's™ brand attribute analysis can provide you with the insight to accurately manage your brand communications towards specific defined goals, and can play a central role in your integrated communications research system.

For more information on how QIA™ can enhance your strategic communications planning and measurement, please call us at 866-443-9600 toll free, or
e-mail us at info@qia.com