QIA™ gives you the ability to respond to significant issues from a base of knowledge,
rather than reacting to the anecdotal.












News Collection
& On-line News
Libraries

Content Analysis
Basic & Advanced

Strategic
Communications
Measurement

QIA Analysts

Other Critical Capabilities



























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THE MEDIA MONITOR.

QIA™ has been designed specifically for corporate communications managers, to provide you with the ability to track, measure, clarify and manage the messages and issues that will impact the success of your organization. It can track and measure specific issues, full campaigns, monitor a range of "voices", and track PR performance. It provides you and your management team with an increased understanding of the value communications brings to your organizational success.

Highly flexible to fit your specific needs
Whether you need to monitor a key situation for a short period of time, track a positioning campaign across multiple business units and markets, or understand how the opinion of one or more key stakeholder groups is being impacted and formed, QIA™ can adjust and perform to your specific needs. From our Basic analysis all the way up to our comprehensive S.W.O.T analysis, you define and control how QIA™ works for you.

Basic Analysis – a highly affordable "entry level" analysis that can track any range of media and provide real time measurement of media generated impressions that will impact your key audiences and business.

S.W.O.T Analysis
Our more comprehensive reportscan also include our QIA™ SWOT analysis:Communications Successes – tracking and measuring all of the PR/communications successes you have generated for your organization over the report period;Watch Items – a comprehensive discussion by our analysts of those items in the public discussion that bear watching – an "early warning" of those key issues that may have an impact on your organization;Communications Opportunities – From the patterns, volume and tonality contained in QIA's media, message and strategic communications analysis, QIA™ analysts identify and present potential communications opportunities based on our knowledge of your business and communications objectives;Communications Threats – QIA™ also identifies and tracks those issues that our analysts believe pose a threat to the success of your business and communication objectives;

Real Time Assessment on Four Key Levels
QIA™ is the cutting edge of functional, practical media analysis, providing integrated analysis on four key levels:

Media Monitoring and Content Analysis – QIA™ identifies, measures and analyzes key media impressions so you can understand how opinion is being formed… while it's being formed. With QIA™, you are empowered to manage the constantly changing world of public media impressions through precise, proactive strategies, even in crisis communications environments;

Message & Opinion Measurement – QIA™ provides real time measurement and assessment of your key messages and countering messages in all media, plus the expressed attitudes and behaviors of key external audiences to give you constant feedback on the effectiveness of your communications efforts. QIA™ can also integrate with your quantitative research efforts to ensure all measurement indices are coordinated, enabling you to predict where opinions are headed, and then manage communications plans towards predefined audience goals and objectives;

Corporate Reputation and Brand Assessment – Perhaps no other dimension of an organization is being scrutinized more today than its reputation. QIA™ identifies and quantifies the values and attributes the marketplace ascribes to your organization and its efforts, enabling you to adjust and focus your reputation management and brand-building activities.

QIA™ raises your competitive intelligence – In the same way QIA™ can analyze the impact of your communications, it can do the same for any of your competitors. For example, QIA™ can track and measure where a competitor is advertising, how much, and how often. These valuable insights give a clear indication of the competition's decision making and strategies—powerful knowledge you can use to effectively counter or respond to their efforts. And, as the competitive environment shifts, our analysis can shift with it, so you're always "in the know" about your latest competitors.

To discuss how we can strengthen your communications efforts, please contact us at 866-443-9600 toll free, or e-mail us at info@gsfa-consulting.com

Free On-line QIA™ Demonstration
E-mail or call us to schedule a complimentary, private web demonstration.