QIA™ lets you clearly measure the reach and effectiveness of your publicity and communications efforts.














News Collection
& On-line News
Libraries

Content Analysis
Basic & Advanced

Strategic
Communications
Measurement

QIA Analysts

Other Critical Capabilities

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THE MEDIA MONITOR.

Measuring the effectiveness of your efforts on behalf of your clients is one the most significant challenges facing public relations professionals today. We offer a suite of integrated, real-time research tools and consulting services designed to provide you and your clients with new capabilities in today's fast-paced, communications-driven marketplace.

QIA™ is our cornerstone product – a premier, web-delivered media analysis and message measurement system. QIA™ can provide you with reliable, third party measurement of the communications success you know you are already delivering to your clients.

Highly flexible to fit your specific needs
Whether you need to monitor a key situation for a short period of time, track a positioning campaign across multiple business units and markets, or understand how the opinion of one or more key stakeholder groups is being impacted and formed, QIA™ can adjust and perform to your specific needs. From our Basic analysis all the way up to our comprehensive S.W.O.T analysis, you define and control how QIA™ works for you.

Basic Analysis – a highly affordable "entry level" analysis that can track any range of media and provide real time measurement of media generated impressions that will impact your key audiences and business.

S.W.O.T Analysis
Our more comprehensive reports can also include our QIA™ SWOT analysis:

Communications Success – tracking and measuring all of the PR/communications successes you have generated for your organization over the report period;

Watch Items – a comprehensive discussion by our analysts of those items in the public discussion that bear watching – an "early warning" of those key issues that may have an impact on your organization;

Communications Opportunities – From the patterns, volume and tonality contained in QIA's media, message and strategic communications analysis, QIA™ analysts identify and present potential communications opportunities based on our knowledge of your business and communications objectives;

Communications Threats – QIA™ also identifies and tracks those issues that our analysts believe pose a threat to the success of your business and communication objectives.

Real Time Assessment on Four Key Levels
QIA™ is the cutting edge of functional, practical media analysis, providing integrated measurement and assesment on four key levels:

Media Monitoring and Content Analysis – QIA™ identifies, measures and analyzes key media impressions so you can understand how opinion is being formed… while it's being formed. With QIA™, you are empowered to manage the constantly changing world of public media impressions through precise, proactive strategies, even in crisis communications environments;

Message & Opinion Measurement – QIA™ provides real time measurement and assessment of your key messages and countering messages in all media, plus the expressed attitudes and behaviors of key external audiences to give you constant feedback on the effectiveness of your communications efforts. QIA™ can also integrate with your quantitative research efforts to ensure all measurement indices are coordinated, enabling you to predict where opinions are headed, and then manage communications plans towards predefined audience goals and objectives;

Corporate Reputation and Brand Assessment – Perhaps no other dimension of an organization is being scrutinized more today than its reputation. QIA™ identifies and quantifies the values and attributes the marketplace ascribes to your organization and its efforts, enabling you to adjust and focus your reputation management and brand-building activities.

QiA™ raises your competitive intelligence – In the same way QiA™ can analyze the impact of your communications, it can also do the same for any of your clients' competitors. For example, QiA™ can track and measure where a competitor is advertising, how much and how often. These valuable insights give a clear indication of the competition's decision making and strategies—powerful knowledge you can use to effectively counter or respond to their efforts. And, as the competitive environment shifts, our analysis can shift with it, so you're always "in the know" about your latest competitors.

Custommized On-line News Clip Libraries - Another key service designed for PR professionals – a Web-delivered news clip collection, filing and analysis service that can outsource the daily workload of just maintaining your news archives for your clients, and put you in control of using them. Rather than tie up your staff in collecting, organizing and filing all of the news clips you collect, QIA™ On-line does this seamlessly behind your operation, and delivers this information on a 24x7 basis.

Surrounding QIA™ we have developed a range of complimenting innovative research and communications consulting tools designed to provide you and your clients with expanded information and expertise.

Working as your partner
We are a provider of professional services to PR firms, with our focus being to help you enhance the value of your services to your clients. As researchers and strategists, we work as partners with you to develop and deliver the added value that differentiates you from your competition and strengthens your relationships with your clients.

o We can act as your research and analysis department, providing valuable, third-party credibility to research information while being a key part of your overall team;

o We have extensive experience in providing our communications consulting services as part of a larger team environment. We are very comfortable working with you to provide a broader ranges of services to your clients under your umbrella.

To discuss how we can enhance the value of your services to your clients, please contact us at 866-443-9600 toll free, or e-mail us at info@gsfa-consulting.com.

Free On-line QIA™ Demonstration
E-mail or call us to schedule a complimentary, private web demonstration.