QIA™ works with your quantitative surveys, provding real time information
and direction.










News Collection
& On-line News
Libraries

Content Analysis
Basic & Advanced

Strategic
Communications
Measurement

QIA Analysts

Other Critical Capabilities

For Research
Professionals

QIA™ is a premier, web-delivered media analysis and message measurement system designed to work with other research tools such as quantitative surveys, focus groups, and opinion leader interviews to form an integrated research system designed to provide the client with the information they need.

Working as your partner
As such, QIA™ can provide a new capability to your research firm – and help you expand the value of your services to your clients. As researchers and strategists, we work as partners with you to develop and deliver that additional added value that will differentiate you from your competition and strengthen your relationship with your clients. In addition:

Real Time Assessment on Four Key Levels
QIA™ is the cutting edge of functional, practical media analysis, providing integrated analysis on four key levels:

Media Monitoring and Content Analysis – QIA™ identifies, measures and analyzes key media impressions so you can understand how opinion is being formed… while it's being formed. With QIA™, you and your clients are empowered to track and understand the impact of the constantly changing world of public media impressions;

Message & Opinion Measurement – QIA™ provides real time measurement and assessment of your clients' key messages and countering messages in all media, plus the expressed attitudes and behaviors of key external audiences to provide constant feedback on the effectiveness of their communications efforts. QIA™ is designed to integrate with your quantitative research efforts to ensure all measurement indices are coordinated, to help you and your clients understand where opinions are headed and then manage communications plans towards predefined audience goals and objectives;

Corporate Reputation and Brand Assessment – Perhaps no other dimension of an organization is being scrutinized more today than its reputation. QIA™ identifies and quantifies the values and attributes the marketplace ascribes to your clients' organizations and efforts, enabling them to adjust and focus their reputation management and brand-building activities to respond to fast moving market threats and opportunities.

Competitive intelligence – In the same way QIA™ can analyze the impact of your clients' communications, it can do the same for any of their competitors. For example, QIA™ can track and measure where a competitor is advertising, how much, and how often. These valuable insights give a clear indication of the competition's decision making and strategies — powerful knowledge you can provide to effectively counter or respond to competitive efforts. And, as the competitive environment shifts, QIA's™ analysis can shift with it, so you're always "in the know" about your latest competitors.

To discuss how we can enhance the value of your services to your clients, please contact us at 866-443-9600 toll free, or e-mail us at info@gsfa-consulting.com.

Free On-line QIA™ Demonstration
E-mail or call us to schedule a complimentary, private web demonstration.