Smart people
Intelligent systems
Practical results

Smart people
Unlike many media or content analysis systems that use computer based algorithms, we use highly trained analysts to read and analyze everything said about the issues, initiatives or organizations important to you. These individuals have the capacity to understand the importance of your analysis criteria and the nuances contained in media-delivered impressions. Their capacity to sense and understand how issues are changing and evolving in the media provides a dynamic understanding of how opinions critical to your success are being formed. We strongly feel our trained QIA™ analysts consistently deliver a higher level of accuracy and insight with every report.

Intelligent Systems
We then use our computers to do what they do best – organize, measure, quantify and present this information. Combining the educated, intuitive strength of our team of professionals with the power of our proprietary QIA™ system creates a total analysis system that intelligently uses the best of both.

Delivering Practical Results
We are strongly committed to providing valuable insight and information you can immediately apply. Our data must be practical. It must enable you to better understand the communications environment within which you are operating, quantify what media, topics, issues and voices are impacting the opinions critical to your success and enable you to make better, more timely communications and management decisions.

QIA™…
Smart people
Intelligent systems
Practical results

"Anyone who
wants to
understand
how their
communications
are performing
will find this a valuable tool."