QIA™ tracks, collects, stores, retrieves, measures and distributes everything that is being said about you (and by you), your competitors and any other organization or issue as it moves through the news media.

Our highly trained research analysts painstakingly read and analyze every article, ad, or editorial that potentially can impact you. Studying your marketplace from the standpoint of your consumers or constituents, and then using our proprietary QIA™ database system to correlate and analyze your information, they develop clear trends and patterns that enable you to understand your media environment, and make sound communications and marketing decisions. QIA™ enables you to identify the patterns and issues that are forming public opinion and presents these in clear, crisp charts for easy visualization and study. While there are other media monitoring systems, very few can match our ability to translate media impressions into meaningful information and counsel that enables you to manage key issues. A highly flexible, totally customizable process.

QIA™ is designed not only to fit your unique information needs, but to adjust to your changing market situation, even if that needs to be on a daily basis. We structure our analysis and database system to fit your needs and to help you stay ahead of a constantly changing marketplace. With QIA™, you can adjust the scope of media monitoring, content analysis, voice analysis, key message analysis, frequency of reporting and other essential criteria to met your specific needs. QIA™ can track almost anything discussed in the public media – locally, regionally and nationally.

Anywhere your interests are…
Whether you issues are local, regional, national, or any combination, QIA™ can provide you with the marketplace intelligence you need to manage your brand, image and any issues that impact your ability to achieve your objectives.

Anytime you need information…
QIA™ can provide daily, weekly, monthly or quarterly reports… you select the report frequency you need to stay ahead of your issues, and QIA™ delivers. And you can change the frequency of your reports to as often as necessary fit your changing needs and budget.

Whatever your information needs…
QIA™ can track and analyze anything discussed in the public media. While QIA consistently monitors the broad categories relevant to your company or client, the system's extreme flexibility also means you can change, add, or subtract measurement and analysis criteria at any time. With QIA you can adjust the breadth of your data collection (in terms of geography or number of issues covered) so you always stay ahead of the curve.

Who benefits from QIA™?
• Chief Executive Officers
• Corporate Communications Executives & Teams
• Marketing Executives
• Community Affairs Managers
• Public Affairs Managers & Offices
• Public Relations Agencies
• Advertising Agencies
• Government Agencies
• Philanthropic Foundations
• Political Entities

To discuss how we can strengthen your communications efforts, please contact us at
866-443-9600 toll free, or e-mail us at info@qia.com

"QIA™ enables you to identify the patterns and issues that are forming public opinion, and presents these in clear, crisp charts for easy study and action."

Free On-line QIA™ Demonstration
E-mail or call us to schedule a complimentary, private web demonstration.